Diversity Employers

December 2015

Editorial objective:1- give diverse jobseekers sound information on job opportunities and how to successfully navigate the job search process,2- invite “employers of choice” to share success secrets and valuable information on where the jobs are.

Issue link: http://diversityemployers.epubxp.com/i/601905

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Diversity Employers | DiversityEmployers.com | December 2015 25 WHAT IS THIS THING CALLED INTERNET? Attending the program was a godsend in that it exposed me to many emerging publishing tools, the most enlightening one at that time being how to put a mag- azine on the Internet. As interesting as the segment on Internet publishing was, we were told, it would take, $250,000 to launch a typical magazine on the Inter- net. As luck would have it, the second week of the program one class was held in the computer science lab. One of the tutors, one of the few African Americans in the class, asked me what company I worked for. I told him that I published THE BLACK COLLEGIAN Magazine, and he told me that he was a regular reader. As we talked, he told me that he could help me put THE BLACK COL- LEGIAN on the Internet, and that his best friend played for the Saint and they would be glad to come to New Orleans to help me. Well he sent me a proposal the next week with a price tag of $60,000. I thought I might be able to get a loan from Alden McDonald, President of Liberty Bank. But frst I showed the proposal to our student intern, an engi- neering major at the University of New Orleans. He came back and said it was a good proposal, but asked why did I want to pay so much. He said he could put THE BLACK COLLEGIAN on the Internet for a lot less. In about two week he came back and told me to look at my computer and see what he had done. In that short time we were on the Internet, the World Wide Web. At that time we were paying our interns $25.00 a week. I increased his salary to $50.00 a week. In 1995, we were the frst African- American magazine on the Internet, and I would sometimes joke that I discovered the Internet. As a result of appearing on the Internet we began receiving emails from all over the world. I guessed many were from military peo- ple who were familiar with THE BLACK COLLEGIAN magazine. One reader suggested we post our job openings on the Internet. We did, and that feature took off like wildfre, and generated a lot of good publicity. We listed on CNN, ABC, and NBC, among others. Thanks to the Internet, business was booming. Business was so good, in fact, that we launched "Minorities Job Bank." While BlackCollegian.com targeted Black college students for entry-level opportunities. Minorities Job Bank targeted all minorities with professional experience. What made the Minorities Job Bank stand out was the creation of our "virtual villages." We created The African-American Village, The Asian-American Village, The Hispanic- American Village, The Native-American Village, The Women's Village, and The Minorities Global Village. In addition to featuring job postings,each Village contained feature articles targeted to each Village and managed by an editor who was a member of that particular minority group. TIME TO TAKE IT ON THE ROAD! With our rapidly growing popularity of the villages, we decided to exhibit at the Society for Human Resources Management (SHRM) conference in Minneapolis. We were the most popular booth at the conference. So popular that, of the four people we took to the conference, I personally received 144 business cards, but the other three re- ceived many more. The crowd was so big people were throwing their business cards to us. IPO It was during this exciting time that my lawyer suggested I consider doing an IPO, (Initial Public Offering) to sell stock in our company. Imagine, THE BLACK COLLEGIAN and Minorities Job Bank on the stock exchange! This was now really exciting. We identifed a person who had been involved in launching an IPO. We changed our name form Minorities Job Bank to IMDiversity.com. We attracted ven- ture capitalist who raised $3 million in exchange for a 25% share in Black Collegiate Services, Inc. We were really rolling. We quickly outgrew our three- story offce, a former bank building on Carondelet St. and moved to the top two foors of 909 Poydras St. a 36 story high-rise building in the Central Business District. My impressive corner offce was 192 square feet with a pan- oramic view of the Mississippi River with a private restroom. In September 2000, another venture capitalist offered 140 Carondelet St. - 1993 he told me that he could help me put THE BLACK COLLEGIAN on the Internet We listed on CNN, ABC, and NBC, among others In September 2000, another venture capitalist ofered to invest $10 million for a second round of fnancing to take us to the IPO. They asked me if I wanted to apply for a scholarship, and that would help, but I was so anxious to get into the cource I sent my check right away to guarantee my seat.

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