Diversity Employers

December 2015

Editorial objective:1- give diverse jobseekers sound information on job opportunities and how to successfully navigate the job search process,2- invite “employers of choice” to share success secrets and valuable information on where the jobs are.

Issue link: http://diversityemployers.epubxp.com/i/601905

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28 Diversity Employers | DiversityEmployers.com | December 2015 advertising struggles that advertis- ers began embracing social media for recruitment advertising. Recruitment advertising agencies began to consoli- date their offces. Many people who I had known over the years were either working from home offces, or not working at all. On January 15, 2012, Martin Luther King Day, I suffered a stroke that landed me in intensive care for three days, fol- lowed by outpatient speech therapy for nine months. That health crisis slowed me down quite a bit. Due to the speech challenges, I developed what sales peo- ple term "call reluctance." I only called people I knew, which limited my ability to sell advertising. Advertising contin- ued to decline and I knew that despite all our many challenges through the years, the handwriting was on the wall with this one. We changed the name from THE BLACK COLLEGIAN Mag- azine to Diversity Employers, but it did not help. The time had come to lay to rest the little mom-and-pop publishing company, started in the storage room of a little print shop on Martin Luther King Blvd in New Orleans in 1970. Over the past 45 years, THE BLACK COLLEGIAN Magazine exposed Black college students to the corporate world. It opened many doors, and launched many careers. The little magazine that could – DID. It survived. It thrived. It grew. And it prospered. It made it over to the "other side;" the World Wide Web! And it brought with it many writers, photographers, employers, and college graduates. I am extremely proud of the work that THE BLACK COLLEGIAN Maga- zine accomplished and the people it helped. I am equally as proud of the work my son, Pres Edwards, Jr. is do- ing with IMDiversity and Diversity Employers, the child of THE BLACK COLLEGIAN Magazine/Diversity Em- ployers and IMDiversity.com . For 45 wonderful years, I thank you. I thank all the students, advertisers, subscribers, colleges, and employees whose loyalty made our brand a house- hold name, and importantly, kept THE BLACK COLLEGIAN alive and well all those years. With its retirement, I too, believe it or not, offcially retired from the pub- lishing world. I've had a long and excit- ing run of it. Although my preferred method of reading is still a magazine or newspaper, I continue to be amazed by the power and workings of this thing called the "Internet." Thank you, and thanks to my family: Rosa my wife, my son Pres and his wife Trina, and their sons Preston,111 Cole- man, Chancellor, my son Scott and his wife Leslie, their sons Jude and Max. Godspeed! That's All Folks! u I sufered a stroke that landed me in intensive care for three days Available For Sale This Issue, The 45th Anniversary Commemorative Issue This is our Last Print Issue You can purchase this issue By sending $20. Check or cash to: IMDiversity, Inc. 201 St Charles Ave. Suite 2502 New Orleans, LA 70179-2500 No shipping charges, Allow 2 weeks for delivery A

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