Diversity Employers

December 2015

Editorial objective:1- give diverse jobseekers sound information on job opportunities and how to successfully navigate the job search process,2- invite “employers of choice” to share success secrets and valuable information on where the jobs are.

Issue link: https://diversityemployers.epubxp.com/i/601905

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Page 5 of 31

Monsanto. The company had been working to register a product with the Environmental Protection Agency (EPA) for about 16 years. "Once I be- gan to lead the efforts of registering the product with the EPA, it was registered in less than a year and ended up being one of the most successful herbicide launches in history," said Donald. Donald left Monsanto after 23 years, working with investors to start Meri- sant, the producer and distributor of a variety of culinary sweeteners. With the intent of eliminating diseases such as heart failure and diabetes, Donald's vision for Merisant sent him from restaurant to restaurant stocking their tables with Equal, a product that still sits on restaurant tables today. With an expertise in bio-chemicals, fnance and agriculture, one would not predict he'd be one day leading the world's largest travel and leisure company. A VISION AND NINE BRANDS Since being named CEO, Donald has made it part of his mission to leverage the scale of the entire company and have the nine independent brands (now ten) in the corporation's portfolio work more effciently together. It's a business model he often refers to as "Coordina- tion, Collaboration and Communica- tion," and involves working together to operate more effciently. This also includes increasing revenue by vamping up more onboard spending. With 80 million passengers cruising annually on all nine brands, earning one extra dollar per day would increase Carnival Corpo- ration's revenue by $80 million per year. One of his frst tasks as CEO was to sit down with the leaders of each brand and gain insights on what their visions were for their brand and the corporation. Donald wanted to ensure executives from the nine brands provided input in the changes that were about to take place. It was also important for them to share the successes and challenges of their brand. What worked for one brand may or may not work well for another. Listening to leadership teams, front-line employees, travel partners and guests is always a priority for him, and that was truer than ever in his frst few months. Since July 2013, Carnival Corpora- tion's shares have increased by 35 percent. Quarter 1 earnings for 2015 showed an 8 percent onboard revenue growth. The future looks promising. Carnival continues to be the industry leader in China, which many industry experts believe will become the larg- est cruise market in the world. The company has signed two agreements with China to potentially build ports and operate cruise ships in the country. With its existing ships and each new ship released, Carnival Corporation and its brands set the bar in terms of guest experience. The Carnival Vista, launching in 2016, will have the frst onboard IMAX Center at Sea, and the AIDAprima, launching in fall 2015, will be one of the most technically advanced and sustainable cruise ships ever built. This trend will continue with each of the nine ships launched between 2015 and 2018 and the nine more launch- ing over a four-year period starting in 2019. Carnival Corporation has already introduced its latest brand, fathom. Defning a new travel category, social impact travel, fathom offers consumers authentic meaningful travel experiences to work along side locals as they tackle community needs. The frst voyage for fathom will depart from Miami to the Dominican Republic in April 2016. Known for its beauty, vibrant culture and festive carnivals, the Dominican Republic's average household income is approximately $6,000 USD a year and more than two million Dominicans do not have access to piped water. fathom experiences will focus on education, environment and economic develop- ment. The carefully curated journey will begin with one or two days at sea preparing hearts and minds for the on-the-ground experience, in addition to a wide variety of fun an engaging impact-readiness experiences. Social impact cruisers will receive an orien- tation on the Dominican Republic, conversation Spanish lessons, impact activity training, creative workshops, personal enrichment and much more. His proudest career moment was at Monsanto. 4 Diversity Employers | DiversityEmployers.com | December 2015 Donald's vision for Merisant sent him from restaurant to restaurant stocking their tables with Equal, a product that still sits on restaurant tables today. CARNIVAL CORPORATION'S TEN BRANDS

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